BMW 7 Series Recognized for User Experience

The BMW 7 Series continues to earn praise and recognition for its merits as an all-encompassing luxury vehicle, and Wards is next up for the award circuit. This model was named to the Wards 10 Best User Experience list at the User Experience Conference recently, according to a BMW press release. This is the second Wards list the BMW 7 Series has made in 2016, also finding its way onto the 10 best interior list during the spring.

The judges took note of several inter-connectivity applications and features, including the BMW Connected App, phone and music connectivity within the vehicle, the removable Touch Command Tablet in the back and a built-in Wi-Fi Hotspot. As one of only three vehicles to land on these two lists out of a global market of vehicles inspected and put up for the award, the BMW 7 Series certainly is making a lasting impression on the good folks at Wards and those who get to experience its brilliant innovation.

“The BMW 7 Series allows for intelligent communication between the driver and the vehicle. They can choose whether to use voice commands, the touch screen, the iconic iDrive controller or the World’s First BMW Gesture Control. With the latest BMW Flagship our customers will find a vehicle that truly offers a unique user experience,” BMW 7 Series product manager Kate Alini reflected at a BMW celebration ceremony.

Learn more about the innovative technology in the BMW 7 Series and the rest of the new BMW models by giving us a call or making your way down to our showroom here at BMW of Bakersfield today.

Categories: New Inventory, Tech