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While BMW of Bakersfield is certainly drawn to BMW mostly for its innovative new BMW vehicle offerings, we love the fact that our favorite automaker has an eye for inspirational stories as well. Specifically, we're talking about that of Alessandro (Alex) Zanardi.

New Navigation Ahead for Forthcoming BMW ActiveHybrid 3

If BMW of Bakersfield knows one thing for sure, it would be this: the evolution of BMW technology never ceases to amaze us. Take for example, the forthcoming BMW ActiveHybrid 3. When the gas-electric arrives on lots such as 5400 Gasoline Alley Drive Bakersfield, CA 93313 later this year, it will mark the first time a hybrid powertrain has been available for the automaker's flagship model.

BMW Brand Image Garners Kelley Blue Book Award

Take one drive in a new BMW vehicle and BMW of Bakersfield thinks you won't need much convincing of the automaker's skill. But before a consumer converts from automotive shopper to dedicated BMW enthusiast, something else happens first: an initial impression must be formed.

BMW Shows Off Advancements in Electric Mobility

A courageous band of Electronauts have already pioneered the BMW electric frontier by taking on a mission to test drive the BMW ActiveE for the next few years. But in order to spread the message of electric mobility far and wide, BMW knows it's going to take a lot more than one test fleet. That's why the automaker is making stops across the country and speaking to some of the leading industry experts.

BMW Presents Latest M Performance Model at Geneva

The BMW M Division goods just kept on flowing at this year's 2012 Geneva Motor Show. After adding a bit of performance kick to models such as the BMW 550i, BMW X5, and BMW X6 in Europe, the automaker released an all-new M-tuned concept: the BMW M135i.

BMW of Bakersfield Gets a Quick Peek at the Forthcoming BMW i8

Anyone remember the 2014 BMW i8 Plug-In Hybrid? Since introducing the model's prototype almost a half-year ago, BMW has kept the i8 largely under wraps. Not slated to hit dealerships until 2014, the forthcoming hybrid sports car continues to travel down a long and silent road to production. However, that doesn't mean it doesn't drive under the public eye every now and again.

Spring Showers Bring the BMW 6 Series Gran Coupe

With the month of April comes the arrival of spring and an undeniable lift in spirits. This year, however, warm weather and sunny skies won't be the only things cheering the souls of BMW enthusiasts in the Bakersfield area and beyond. Our favorite German automaker has announced plans to introduce an all new 2013 BMW 6 Series Gran Coupe.

First BMW Electronauts Take on the ActiveE Mission

When setting out on the first drive in your new BMW, you want to know that your vehicle has gone through ample testing to get to your driveway. BMW of Bakersfield understands the importance of this consumer comfort. And so does BMW. In order to ensure that future all-electric BMW models are made to perfection and provide optimum peace-of-mind, the automaker is sending out a fleet of BMW ActiveE electrics for a two-year trial run.

BMW Encourages You to Take to the Mountain

BMW of Bakersfield always loves to see two popular brand names combine in a mutual effort to give away really cool, free stuff. We're guessing that consumers in the Bakersfield area share this feeling as well. That's why we're excited to tell you that BMW has teamed up with world-renowned ski equipment company K2 to bestow a pair of K2 Limited Edition BMW M Design Edition skis upon a handful of lucky snow-lovers.

BMW Takes on a Starring Role in New Mission Impossible

If you like heart-stopping action and dare-devil performance then you'll love Mission Impossible: Ghost Protocol. Sure, the fourth secret agent installment portrays the thrilling prowess of Tom Cruise in his...well...mission to conquer the impossible. But what we're really referring to in the previous statement is the daring nature of the film's four featured BMW models: the BMW 650i Coupe, BMW 650i Convertible, BMW X5 SAV, and BMW Vision EfficientDynamics concept.

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