As the world's largest producer of luxury models, BMW possess the ability to yank the reins and change the direction of consumer attention. With this newly-vested power, of course, comes great responsibility. Thankfully, BMW of Bakersfield feels that the upscale automaker is steering its consumers in the right direction with an expanded lineup of hybrid models for 2013.

Starting next year, BMW will begin to develop green variants of the highly-popular 3- and 5- series sedans. Combining turbo-charged, six-cylinder engines with an electric motor will not only cut back on fuel-consumption within the premium car segment, it will increase the ever-coveted level of performance. Getting back to that rein-pulling power, the increase in BMW hybrid offerings also has the potential to significantly influence the circulation of environmentally-friendly vehicles.

John O'Dell, Senior Editor at Edmunds, says, "It's easier to pass on this technology premium to upper- tier buyers. They're more interested in standing out and willing to pay for it. If you're going to break open the market for hybrids, you're going to do it at the high end."¹ Industry experts predict that mild and full hybrids will increase their luxury vehicle share to 6.6-percent by the year 2015, up from a current 3.4-percent.

Whether or not the hybrid sector is right for you, we encourage you to contact BMW of Bakersfield with any industry-related questions you may have. Also, feel free to stop by 5400 Gasoline Alley Drive Bakersfield, CA 93313 and check out all the stunning new BMW models that have brought BMW to the top of the luxury totem pole.

Source: ¹http://www.bmwusa.com/default.aspx?enc=Dl4zwKEWLJbaiQEABCee24K7GhlFNRZ7LTGbzVbB7e9cGYFBO2EN5g5FDgMinskB